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Platform Logo Media
Training Type
Study / guide
Category
Protecting your ideas
Level
Basic
Languages
EN
Duration
1 hour
Price
Free
Short description
The European Union textile and clothing sector remains an SME-based industry. Companies with less than 50 employees account for over 90% of the workforce and produce almost 60% of the value added. Creating an effective IP strategy and adopting a proactive attitude is essential to protecting the fashion business.
Long description
A registered trade mark helps you to:
- prevent others from using the same or a confusingly similar mark for the goods/services and in the territory covered;
- protect your brand identity by avoiding confusion with similar brands;
- prevent and act against counterfeiters that are using your trade mark without permission;
- keep third parties from taking unfair advantage of your reputation, causing damage by using an identical/similar mark in a way that will tarnish its reputation or cause dilution in the marketplace;
- do business with your trade mark title, whether it is through licensing, transferring or even mortgaging your trade mark.
Target group
Data Source
Single
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