Trade marks are one of several Intellectual Property rights that help protect and enhance your brands. They help consumers identify products and services with the entity from which they originate. Organisations rely on trade marks to distinguish themselves from their competitors, to create an association between their trade marks and product quality, and to build their reputation and consumer loyalty.
Protecting your ideas
Tool available to SMEs from
4iP Council has developed this interactive guide to share best practice and deepen understanding of the value of trade mark registration.