Trade secrets: what they are and how to make the most of them

The Google search algorithm and the Coca-Cola recipe. What do they have in common? They are both trade secrets.
Trade secrets can be used by companies of all sizes and types from restaurants or dental clinics to hairdressers. Anyone who may have a competitive advantage through a recipe, a specific process or treatment or a new product that they do not wish to disclose to their competition can use a trade secret.
This guide will help you decide whether a trade secret is appropriate for your business strategy and whether other intellectual property rights such as patents and trade marks may also come into play.
Who is this Guide for: All businesses in the EU with a potential competitive advantage opportunity they want to keep secret from their competitors.
Time to complete this Guide: 5 minutes
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