After the training, participants should be able to answer the following main questions:

What is intellectual property (IP)? What are intellectual property rights (IPR)? Why should I deal with IP/IPR issues?Why should IP be an integral part of my business strategy?

What are the first steps to be taken? What IP protection can I use (e.g. trade marks, patents etc.)?To which institutions can I turn for help?What do different IP titles cost?

How do I perform basic IP searches?What tools exist? What does counterfeiting mean?How can IPR be enforced?