This conference is specially designed for business decision makers and associated intellectual property (IP) professionals and features two tracks:

• The business track will focus on IP strategies, i.e. how IP can support business models effectively as well as IP enforcement and assessment.
• The IP track will provide guidance on IP management, i.e. it will reflect on best practices in open innovation, the use of patent information, market facilitators and risk management.

Plenary sessions will span both these tracks and elaborate on operational excellence, digitalisation of business and internationalisation.