Join us for the Geographical Indications (GI) Conference titled “Safeguarding our Heritage, Cultivating our Future” on 28-29 January 2025. This hybrid event, organised by the European Union Intellectual Property Office (EUIPO), in collaboration with the European Commission (the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, DG GROW, and the Directorate-General for Agriculture and Rural Development, DG AGRI), will take place in person and online at the EUIPO headquarters in Alicante, Spain. The conference aims to address the latest developments, challenges, and opportunities in the field of geographical indications for craft and industrial as well as agricultural products.