Do you own your brand?

A companies brand is often it most valuable asset and as such a lot of money is spent on designing, developing and promoting it. There is an assumption amongst many businesses that so long as they use it and register with the national/regional company register then it is theirs. However this is not the case.
This Discover Guide will help you understand if you own your brand and if not what actions you might want to take to secure it.
Who is this Guide for: All business who have created their brand and are either operating or plan to operate within the European Union.
Time to complete this Guide: 10 minutes.
When you answer all the questions, you will receive a report. Please note that the content of this report provides you with general information and must not be considered as legal or any other professional advice. The EUIPO accepts no liability as to the content, neither guarantees its completeness or adequacy to your particular situation. In case you need legal advice, you should consider contacting an intellectual property expert.