Trademarks: The face of your business
Platform Logo Media
Training Type
Study / guide
Category
Protecting your ideas
Level
Basic
Languages
EN
Duration
1 hour
Price
Free
Short description
Trade marks might be one of the best known intellectual property rights (IPR). From a consumer perspective, consciously or unconsciously, we are all drawn by our favourite brands and the values associated with it. From a business perspective, your trade mark is the face of your business.
Long description

A trade mark allows customers to distinguish your products or services from those of your competitors, giving your small and medium-sized enterprises (SME) the possibility to improve the marketing of its goods/services. Trade marks are also seen as a guarantee of consistent quality. Even in the absence of other IPR, a solid trade mark strategy can help business owners shape a distinctive and strong company image on the market. Therefore, you should take great care in choosing and designing an appropriate trade mark, protecting it, use it diligently in advertising, and monitoring the market for any potential infringement.

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Single
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