Platform Logo Media
Training Type
Multimedia tutorial
Category
Protecting your ideas
Level
Basic
Languages
FR
Duration
2 hours
Price
Free
Short description
This Massive Open Online Course (MOOC) on trade marks allows anyone, even with no or little knowledge on intellectual property (IP), to understand strategic areas of IP in a simple and fun way.
Long description

Meet the Salimandre company, which has just invented the bike of the future: faster, lighter, connected and with a new generation of electric engine, in short, a 2.0 smart bike! Find out how, for this company, the brand is a distinctive element that must be protected in order to stand out from its competitors and develop its strategy in France and internationally. This Massive Open Online Course (MOOC) addresses all the specific features of trade marks: from the search of availability, to filing, until its renewal.

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