Amazon is pleased to announce that is joining the EUIPO in this effort.
"We are thrilled to deepen our collaboration with the EUIPO, uniting to empower businesses in the EU to register and safeguard their IP-a priority for both organisations. Over the years, Amazon has strengthened brand protection through our robust proactive controls, tools for rights owners, and accountability for counterfeiters. Together, we will provide comprehensive guidance to help rights owners leverage their IP in a way that protects their hard work and grows their business"
Lucy Carol Cronin, Vice President of Public Policy, EU Amazon
Through this collaboration, Amazon, the EUIPO, and other participants will jointly offer training on IP topics, share IP-related information and materials, and participate in events designed to explain the benefits of IP and how to leverage it.
"IP must be addressed and explained from a business angle for small and medium-sized enterprises (SMEs)to understand the importance of protecting their products and services with IP rights in a global market. EU businesses have accelerated their digital transformation efforts and EU SMEs are focusing on establishing an e-commerce presence, so it is of paramount importance to raise IP awareness on the online and business marketplace systems."
Andrea Di Carlo, Deputy Executive Director, EUIPO
Working with the EUIPO to provide more education to entrepreneurs on how to protect their IP will help them grow their businesses, regardless of whether they sell in Amazon’s store.
The EUIPO has launched several initiatives to support EU entrepreneurs, including the EU Commission’s SME Fund grant scheme, implemented by the EUIPO together with EU national and regional IP offices. The SME Fund partly reimburses EU SMEs who choose to register their national and EU trade marks and designs (75% reimbursement), or who choose to do an IP scan to get a tailor-made IP strategy (90% reimbursement).
The EUIPO services are available on a dedicated website created to support EU businesses in all things IP.