Online
Duration
Less than half a day
Target group
Start-ups
Scale-ups
Advanced SMEs
Benefits of IP
This webinar provides a general overview of intellectual property (IP) and its benefits for small and medium-sized enterprises (SMEs).
During this webinar participants will have the chance to learn about the following topics:
- What is intellectual property (IP)?
- What are intellectual property rights (IPR)?
- Common problems of SMEs in their day to day activities?
- Why should I deal with IP/IPR issues? Why should IP be an integral part of my business strategy?
- How can IP be a business asset?
- Which IP protection tools exist/can I use (e. g. trade marks, patents etc.)?
- To which institutions can I turn for help?