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Training Type
Webinar
Category
Protecting your ideas
Level
Basic
Languages
FR
Duration
45 min.
Price
Free
Short description
Choosing the right trade mark and the associated products and services is key to minimise risks in the face of competition and to enhance your brand image. In this webinar, French Patent and Trademark Office (INPI) experts detail the essential steps in the creation and life cycle of a brand.
Long description
What is a trade mark? What is the difference between a trade mark and a corporate name? How to make your trade mark an effective protection for your products and services?The webinar '5 keys to protect your brand' focuses on the essential steps in the creation and life cycle of a brand:
- choosing the right type of trade mark;
- identifying corresponding products and services;
- checking the trade mark availability;
- anticipating its international expansion;
- managing your trade mark after registration.
Target group
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