Platform Logo Media
Training Type
Video
Category
Business /Trade support
Level
Basic
Languages
EN
Duration
15 min.
URL
https://www.youtube.com/watch?v=SZtk5xiPIzY
Price
Free
Short description
This interview with Professor Alexander Wurzer, Professor of IP Management at the Centre for International Intellectual Property Studies (CEIPI) at the University of Strasbourg is part of the European IP Helpdesk's IP Special: 'IP Management and Digitisation'.
Long description

In this interview, Professor Alexander Wurzer explains that digitisation is changing business ecosystems and new business models are emerging. The increasing complexity of digital products means that intellectual property (IP) protection is top priority for EU small and medium-sized enterprises (SMEs).

Target group
Start-ups
Scale-ups
Average Rating
0-1
Average Rating Number
0.00
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